Will Smith, Showroom Manager at Peak Flooring Longmont
Meet the Team Peak Flooring  ·  Longmont

Will Smith

Showroom Manager

The best flooring decisions aren't made by guessing. They're made by understanding.

Will Smith believes homeowners deserve more than a showroom full of flooring samples. They deserve clear answers, honest recommendations, and someone who takes the time to explain the differences between products so they can choose with confidence.

As Showroom Manager at Peak Flooring, Will enjoys turning complex flooring decisions into simple conversations that help customers move forward with clarity instead of uncertainty.

Areas of Expertise
Tile Flooring Natural Stone Luxury Vinyl Plank (LVP) Hardwood Flooring Carpet Laminate Flooring Waterproof Flooring Kitchen Remodeling Bathroom Remodeling New Construction Flooring Whole-Home Flooring Projects Product Comparisons Flooring Design Guidance Contractor & Builder Projects
His Background

Built on Experience from the Ground Up

Will's flooring career began in the warehouse, where he learned the products, logistics, and inventory systems that keep flooring projects moving. Working behind the scenes gave him a practical understanding of how flooring products are manufactured, stored, delivered, and ultimately installed in customers' homes.

Through hard work and leadership, he advanced into warehouse management before overseeing flooring departments with a primary focus on tile and natural stone. Along the way, he developed extensive experience in sales, operations, inventory management, customer service, and showroom leadership.

That broad background allows him to understand every stage of the flooring process—from the moment materials arrive at the warehouse to the day customers enjoy their finished floors.

His Approach

Helping Customers Understand Their Options

Will believes education is one of the most valuable services a flooring professional can provide. Rather than simply recommending products, he enjoys helping customers compare hardwood flooring, luxury vinyl plank (LVP), carpet, laminate flooring, waterproof flooring, tile, and natural stone—explaining the advantages, tradeoffs, maintenance requirements, durability, and long-term performance of each option.

His goal is simple: help every customer make a decision they'll still feel confident about years after installation. That thoughtful approach reflects Peak Flooring's commitment to Flooring Simplified.

His Specialty

Solving Challenging Flooring Projects

Will especially enjoys projects that require creative thinking and technical knowledge. Whether helping design a custom tile installation, selecting natural stone, coordinating flooring for a new home, remodeling a kitchen or bathroom, or solving a unique installation challenge, he enjoys finding practical solutions that balance beauty, performance, and long-term value.

His calm approach and ability to simplify technical information help customers feel comfortable throughout the process.

What He Believes

What Will Believes

  • The best decisions come from understanding, not pressure.
  • Every flooring product has strengths—the right choice depends on how people live.
  • Technical knowledge should make flooring easier to understand, not more confusing.
  • Honest education builds lasting trust.
  • Great customer experiences begin with listening.
Outside of Work

Beyond Flooring

Outside of work, Will has a lifelong passion for music and enjoys playing multiple instruments, discovering new artists, and attending live concerts whenever he can. He also enjoys reading, spending time with friends and family, exploring local festivals, and embracing just about anything on the nerdier side of life—from science fiction and fantasy to lifelong learning and discovering how things work.

That same curiosity and love of learning naturally carry over into his work, where he enjoys continually expanding his flooring knowledge and sharing it with customers.

A Few Fun Facts

Get to Know Will

  • Will can solve a Rubik's Cube in about 90 seconds.
  • He plays seven different musical instruments.
  • Ask him about flooring, music, books, or your favorite sci-fi or fantasy series, and he'll happily dive into the conversation.
Get Started

Get your free quote

Have a project in mind? Will would love to help. Fill out the form below and we'll be in touch shortly.

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