Katie Franklin
Social Media & Brand Manager
The best content doesn't feel like advertising. It feels real.
Every day across Northern Colorado, homeowners are transforming their spaces, installers are practicing their craft, designers are helping customers bring ideas to life, and the Peak Flooring team is solving problems that most people never see.
Katie Franklin's job is to tell those stories. As Social Media & Brand Manager at Peak Flooring, Katie helps bring the people, projects, expertise, and personality behind Flooring Simplified to life through social media, photography, video, and digital content. Her goal is simple: help homeowners get to know Peak Flooring before they ever walk through the door.
Turning Everyday Moments Into Great Stories
Katie's background is rooted in social media, content creation, brand development, and customer experience. Before joining Peak Flooring, she built and promoted her own local business in Loveland, Colorado, where she planned, filmed, edited, and published short-form video content for Instagram and TikTok. She developed marketing campaigns, created educational and before-and-after content, managed customer relationships, and used authentic storytelling to build awareness and engagement within the local community.
That experience taught her something she brings to Peak Flooring every day: the best content doesn't feel like advertising. It feels real. Katie enjoys capturing the people behind the company, answering questions customers actually have, showcasing beautiful flooring transformations, and giving homeowners an authentic look at what it's like to work with a local Northern Colorado flooring company.
Bringing Flooring Simplified to Life
Katie may be newer to the flooring industry, but that's also part of what makes her perspective valuable. She's learning many of the same things Peak Flooring's customers are learning — and she's surrounded every day by experienced flooring professionals, designers, project managers, installers, and operations experts.
That allows her to take complicated flooring topics and turn them into approachable, easy-to-understand content. From hardwood flooring and luxury vinyl plank (LVP) to carpet, tile, remodeling projects, installation tips, product comparisons, and behind-the-scenes looks at the Peak Flooring team, Katie helps make flooring education more accessible and a lot more fun. It's another way Peak Flooring delivers on its promise of Flooring Simplified.
Connecting With Our Community
Katie also helps support customers in Peak Flooring's showrooms, giving her firsthand experience with the questions homeowners ask when beginning a flooring project. Those conversations help shape the content she creates.
What are customers confused about? What do they want to see? What questions keep coming up? What does a flooring installation actually look like? Her goal is to turn those real-world conversations into useful content that helps homeowners throughout Longmont, Loveland, Estes Park, Boulder, Fort Collins, and Northern Colorado feel more informed and confident about their flooring decisions.
What Katie Believes
- Great brands should feel like real people, not advertisements.
- The best content is helpful, authentic, and enjoyable.
- Customers should be able to get to know a company before they ever walk through the door.
- Education doesn't have to be boring.
- Local businesses are built through genuine relationships with the communities they serve.
A Northern Colorado Local
- Katie is a Northern Colorado local with a creative, outgoing personality and a passion for connecting with people.
- Her background in hospitality and customer service taught her how important it is to make people feel welcomed, heard, and comfortable.
- She enjoys being on camera, photography, video editing, storytelling, and finding creative ways to turn everyday moments into content people actually want to watch.
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